Paul Savident has worked in many different industry sectors including theatre, entertainment, web technology and development, events and event promotion, banking and the food sector.
In the past few years Paul’s primary field of involvement has been in Brand and Business Development with roles as Managing Director, Board Director, and Senior Consultant through his own business, marketing, and press management consultancy.
Paul Savident’s consultancy, which he formed in May 2000 following four years as Bill Kenwright’s Director of Marketing, primarily worked within the theatre and entertainment industry until expanding its client base to include personal press management and the business development, management, production and representation of events and consumer products. Most recent projects for Paul have been: the launch of RentMyItems.com (co-founder); Senior Marketing Consultant for start-up Sooqini.com; consultant to Genien Ltd and Renewables Technology Limited (renewable and energy sector); company management and Development Director of PostScript Media Services Ltd (theatre and entertainment); company management and Director of Shaisden Renovations Limited (property development portfolio); the re-branding of all public elements of psychic medium Derek Acorah including his award-winning website (July 2011), the development and funding of energy management projects and general business consultancy for a number of private clients.
Previously Paul was the Managing Director of Brocket Hall Foods Limited which produces traditional British foods, primarily quality pork sausages for both the wholesale and retail marketplace. Paul was integral in creating a brand which encompassed both the quality and heritage of traditional British products whilst giving a hint of humour through the involvement of Brocket Hall stately home owner, Lord Charles Brocket.
Concurrently Paul was Managing Director (Interim) of Elm Street Media Group Limited where he headed up one of the UK’s leading Intellectual Property Rights-content owning media and entertainment companies. Formed in June 2009 the Group’s companies specialise in music, history, nostalgia film and TV catalogue, and TV and visual production with in-house design, marketing, manufacturing, sales and distribution with exploitation routes through traditional high-street, direct to consumer, digital platforms and broadcast.
Paul Savident has represented the world-wide artist Cliff Richard (personal/live performance); Lee Mead winner of Andrew Lloyd Webber’s televised hunt for the lead of Joseph and The Amazing Technicolor Dreamcoat; personal PR management for several private clients; PWR Events’ ice rinks and observation wheels – including Greenwich at the Old Royal Naval College, Hampton Court Palace, Royal Windsor and Tower of London; The History Press Ltd; the development of the new musicals including Waiting For The Dawn and Promised Land; national advertising for numerous clients including Strictly Come Dancing’s Brendan Cole; website development and site creation for extensive client list including ClothesAgency.com, BritishLocalHistory.com and BritishTheatre.com.
From 1996 through 2000 Paul was Director of Marketing for theatre and film producer Bill Kenwright Limited which is one of the UK’s leading film, theatre and entertainment production companies. Following leaving Bill Kenwright Limited, Paul continued to work in theatre and entertainment with an extensive client and production list of touring, West End, Fringe and international productions – more details of Paul’s theatre work can be found below.
Paul is less involved in theatre currently though is still working on a number of projects and holds a keen interest in the health of the industry and its protagonists. Most recent production credits include Cloud Ten Productions’ The Fall & Rise of Lenny Smallman, and readings of Skeletons and A Good Place For Fishing, all written by Richard Lumsden. Other theatre producing credits for Paul include Beau Brummell and Cooking For Kings [both 59E59 Theater - Off Broadway as part of the 2006 Brits Off Broadway Festival], Mammals [National Tour - Consultant Producer], We Could Be Heroes [Bridewell Theatre - Associate Producer], Richard Cameron’s The Glee Club [National Tour - Associate Producer], Marcus Markou’s acclaimed and famed Age-Sex-Location [Riverside Studios - Co-Producer] and Daniel Abineri’s Money to Burn [Associate Producer].
Paul has worked on numerous projects including Joe & I starring Peter Bowles (King’s Head, Islington), The Bush Theatre’s The Glee Club (Duchess Theatre 2002) and Mammals by Amelia Bullmore (National Tour Spring 2006), Puppetry of the Penis (National Tour and West End), Elvis, Lennon & JFK (tour Spring 2005), Hampstead Heath Ice Rink, Manchester United Ice Rink at Old Trafford, The Night of 1000 Voices at the Royal Albert Hall (May 2005), The Bush Theatre’s Damages by Steve Thompson and M.A.D. by David Eldridge, Peter Klein and Porgy Group Inc’s Porgy & Bess (national tours), the national tour of David Hare’s The Blue Room (Spring 2003 – starring Tracy Shaw and Jason Connery), Graham Greene’s Travels With My Aunt (starring Gary Wilmot, Clive Francis and Jeffrey Holland), AWP’s Copacabana (Summer 2003) starring Gemma Craven, Vanessa Ford The Hobbit (2 West End seasons and regular national tours), Qdos Entertainment’s Boogie Nights (national tours), A Busy Day (Lyric Theatre, London), Mindgame (Vaudeville Theatre), Hard Times The Musical (Theatre Royal, Haymarket), the launch of the Agatha Christie Theatre Festival 2001 (Palace Theatre, Westcliff), Saucy Jack and the Space Vixens (Edinburgh Festivals, London Bridge Tunnels and The Albany, Deptford), The City Club (Edinburgh 2004), The Donkey Show (Hanover Grand), Oxford Stage Company’s Comedians, Steven Berkoff’s Messiah – Scenes of a Crucifixion (Riverside Studios), Zip-a-dee doo dah! (renamed Zipp!) devised and starring Gyles Brandreth, ex nihilo theatre‘s A Thought In Three Parts at BAC (Battersea Arts Centre) and Derevo’s La Divini Commedia at the Riverside Studios.
As Director of Marketing for Bill Kenwright (1996-2000) Paul worked on over 250 productions and a number of films. Theatre included Elvis The Concert (a ‘virtual Elvis’ national arena tour), A Streetcar Named Desire (starring Jessica Lange), The Peter Hall Company Season at the Piccadilly Theatre (1998/99), A Doll’s House (Belasco Theatre, Broadway – 4 Tony Awards), An Ideal Husband (London, national tours and Broadway) and Blood Brothers (London, nationals tour and Toronto). Paul oversaw the launch marketing and PR of British Rom-Com Don’t Go Breaking My Heart starring Anthony Edwards, Jenny Seagrove, Charles Dance, Tom Conti, Jane Leeves, and Linda Bellingham amongst many other well known British actors – the film was the highest grossing film of its opening weekend, which classically fell on a Valentine weekend. Prior to this period with Bill Kenwright, Paul co-ordinated a number of marketing campaigns including the launch of Cliff Richard’s Heathcliff, David Mamet’s The Cryptogram and The Last Yankee, Nadja Hick’s Out of the Blue and Evan Steadman’s Maxwell The Musical (which never opened following an injunction by the Lord Chamberlain due to the then forthcoming Maxwell brothers’ trial!).